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The number of technology-based small and medium business (UKMT) in Indonesia is growing rapidly. The trend increase is more driven by the limited job opportunities in major industries because of the influence of the economic crisis and begin to rise Technopreneurship among engineering graduates of higher education.

In the era of globalization, competition will be very strict, so it is necessary policies and activities that can directly improve the competitiveness of UKMT in the future. Difficulties and obstacles in UKMT in Indonesia in developing its business is weak marketing channels, technology support and limited capital. Moreover, for entrepreneurs, this issue will appear larger and be large enough obstacles in developing a business.

Until now there has been a lot of government and private institutions that can provide direct support for the development UKMT especially for novice entrepreneurs. So desperately needed a container that can provide direct support in the form of facilities that can assist entrepreneurs UKMT particularly helpful in implementing and developing its business

Goal

Objectives are often puzzled by the strategy. The aim is “what”; strategy is “how”. Objectives should contain precise statements of intention in business growth and profits will be generated as a result of the marketing plan implemented. The method of writing SMART objectives can be guided by the following terms:

* Specific
* Measured
* Achievement
* Realistic
* Time Achievement

Strategy

There are several strategies to support the goal but ideally there should be no more than five or six. The strategy will determine what further action will be taken to achieve the goal. It is useful to allocate a strategy for each specific target audienc

Product Price

Dressed kunsumen price to be paid for your product or service? What is a margin sales?

Product Distribution

Where customers buy your product or service?

Promotion plan

This is where the core of your marketing plan. Promotional plan can not stand alone, but must be born of a marketing plan to enable it to have a context. Promotional tools used will depend on the nature of goals, objectives and strategies. However, there is the possibility that some or all of the following can be considered for use:

* Advertising
* Direct Marketing (including online)
* Public Relations
* Sales Promotion
* Provision of Products
* Internal Communications

All of the above have a large number of consultants and advisors who can offer specialist assistance in both the construction and implementation of activities.

The purpose of the marketing plan strategy is to make out where the business will be run and how to reach there. And what will digunakankan promotional tool for achieving goals and implementing strategic and corporate.

Here is a structure that would be suitable for most (if not all) marketing plan:

Vision

By definition of the vision should be visionary. It is about “what” not “why” or “how”. Must have at least the outlook for the next five years relating to the big picture about the business will be like.

Mission

This mission is about “why” there are business reasons will remain alive. You must notify all stakeholders in the business, employees, shareholders and customers. About what your business goals are.

Target Audience

Sometimes referred to as stakeholders, but basically any group of individuals who react with a business or want to react to your business in the foreseeable datang.Perbedaan Audiences must be clearly defined in terms of their proportional, socio-economic profile, geographic location and purchasing rules .