Forms of Consumer Market Structure – Perfect Competition, monopoly, oligopoly and monopol
1. Perfect Competition Market
Type a perfectly competitive market occurs when the number of producers are very much at all by producing similar products and similar to the number of consumers that much. Examples of such products are rice, wheat, coal, potatoes, and others. The properties of perfect competition:
- The number of sellers and buyers a lot
- Goods sold similar, similar and similar to each other
- The seller is making the price (price taker)
- Price determined the market mechanism of demand and supply (demand and supply)
- The position of strong bargaining power of consumers
- Difficult to obtain profits above the average
- Sensitive to price changes
- Easy to enter and exit the market
2. Monopolistic market
Monopolistic market structure occurs when the number of manufacturers or sellers with many similar products / similar, but where the consumer products vary from one manufacturer to another. Examples of products are like snacks (snacks), fried rice, pens, books, and so on. The properties of monopolistic markets:
- For superior competitive advantage required a different
- Similar to a perfectly competitive market
- Brand that characterizes the different products
- Manufacturers or sellers have little power to change the price
- Relatively easy in and out of the market
3. Oligopoly Markets
Oligopoly market is a form of market competition that is dominated by a few producers or sellers in one area of ??the region. Examples include oligopolistic industry is the cement industry in Indonesia, the car industry in the United States, and so on. The properties of an oligopoly market:
- Prices of products sold relatively equal
- A superior product differentiation is the key to success
- Difficult to enter the market because it takes a great resource
- Changes in prices will be followed by other companies
4. Market Monopoly
Monopoly market would happen if in the consumer market consists of only one manufacturer or seller. Examples such as Microsoft Windows, the state electricity company (PLN), the railway company (PERUMKA), and others. Monopoly market properties:
- There is only one seller or producer
- Price and quantity of the products offered by a company controlled monopoly
- Generally, a monopoly run by the government for the sake of livelihood of the people
- Very difficult to get into the market because of regulatory laws and resources needed are hard to come
- There is only one type of product in the absence of alternative options
- No need for successful strategies and campaigns
Additional:
- Monopsony is the opposite of monopoly, ie where there is only one purchaser who bought the products produced.
- Monopoly is something that is prohibited in the Republic of Indonesia which is reinforced with anti-monopoly legislation.

