Solar-energy generation and use globally is one of the major environmental problems because the vast majority is produced by pollution sources and finite resources.

Against this background, solar energy is one of the most important alternatives. Although in the beginning was a little technology practice as well as expensive, there are now simpler and more efficient ways to use the power of the sun, even for cooking.

The first solar cooker was designed 20 years ago by the German engineer Dieter Seifert. Since then he has been devoted to international cooperation, development aid projects and environmental protection. In fact, it is estimated that India and China there are over 100,000 such stoves.

Most solar cookers available today are manufactured using traditional methods. In fact, textbooks are sold to do them yourself. But not everyone can or want to make your own kitchen, so there are already companies that offer several models, including the case of Alsol in Spain.

While in the city, the lack of space and time may be impractical, solar cookers have great potential in rural and hiking. Another key factor is the weather. In temperate zones work great in summer, but in hot regions (including Northern Mexico, South America and tropical countries in general) can be used all year round.

While there have designed a number of models of stoves and solar cookers, the most widely used today because of its efficiency, is the form of a “dish”, although it should be inspected and tested others.

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The part of a campaign planning, design and quality of listings is most critical to ensure the rate of openings. To do this, the ideal is to continue with a series of tips and best practices that help maximize the results obtained with the campaigns, you have to know what kind of campaign will be undertaken: newsletter, sale, shipping discounts, greeting of a special day, mail, formal letter, monitoring, memo, product information, promotions or meeting invitation.

“On the other hand, often underestimate the importance of the matter, the matter of our message is one of the key factors, we must pay special attention to the definition. Be creative, but without losing sight of the ultimate goal “says Vitali. The issues must be creative, brief, avoiding words like “Discount”, “Promotion”, “Free” Offer “,” Test “or equivalent as they are often taken as spam by filters.”

The content is an important item because it defines the virality of your campaign or unsubscribe the subscriber. “The content that is generated and delivered to subscribers every e define a receiver decides to unsubscribe from their lists or share on social networks and send it to your friends, so it is definitive,” said Vitali. Moreover, in terms of design, simple is more effective, not to exceed 600 pixels wide and ensure that the html is not more important than the content.

Measure and evaluate the results of a campaign not only help to understand the scope of the mailing lists, but that will identify issues that will enhance the scope of the next steps. “In the case of control panel offered EnvialoSimple.com multiple tools for measuring campaigns, such as openings, Bounces, unopened emails, opening days, compared to campaigns Trackeo links, data and integration with the unsubscriptions Social Network and Google Analytics, among others.